The Allport-Vernon Study of Values (1931) categorizes values into six major types as follows:
1. Theoretical: Interest in the discovery of truth through reasoning and systematic thinking.
2. Economic: Interest in usefulness and practicality, including the accumulation of wealth.
3. Aesthetic: Interest in beauty, form and artistic harmony.
4. Social: Interest in people and human relationships.
5. Political: Interest in gaining power and influencing other people.
6. Religious: Interest in unity and understanding the cosmos as a whole.
Scale
Description of value
Typical Occupation
Social
Helping people
Social work
Theoretical
search for truth
Professor
Economic
Pragmatic, applied
Business
Aesthetic
Artistic values
Artist
Political
Power & influence
Politics
Religious
Religion, harmony
Clergy
People place different importance to the above value types. This is important from the point of view of understanding the behavior of people. People in different occupations have different value systems which has led organizations to improve the values-job fit in order to increase employee performance and satisfaction. The Allport-Vernon Study of Values, however, has one possible weakness. They measure the relative importance of these values to the individual, rather than the "absolute" importance of each value. A high preference for certain values must always be at the expense of the other values.
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