What are some common trademark questions that businesses should consider when protecting their brand?

Some common trademark questions that businesses should consider when protecting their brand include:

1. Is the brand name or logo unique and not already in use by another company?
2. Should the brand be registered with the appropriate government agency to establish legal ownership?
3. How can the brand be consistently used to maintain its distinctiveness and prevent it from becoming generic?
4. Are there any potential conflicts with existing trademarks that could lead to legal disputes?
5. How can the brand be monitored and enforced to prevent unauthorized use by others?