Investors are said to be more market oriented than product oriented .?

well i think being an investor a person want to earn more and more after investment so if he invest on a project or product which donot hold market share or which has no market than obviously all the investment donot get the maximum profit and the profit is first piority of investor rahther than product quality or product image because if there is no demand of that product in the market and no one need that product than it will be big lose for investor thats why investors are more market oriented than product oriented