Who are Amazon.com's consumers?

Amazon.com's consumers include a diverse range of individuals and businesses, from everyday shoppers looking for convenience and competitive pricing to small and large enterprises utilizing Amazon's marketplace for selling products. The platform attracts tech-savvy millennials, busy families, and senior citizens, all seeking a vast selection of goods and fast delivery options. Additionally, Amazon Prime members benefit from exclusive services, further enhancing the consumer experience. Overall, Amazon caters to a broad demographic, making it a go-to destination for various purchasing needs.