What is marketing and what are the primary goals?

What is marketing and what is its primary goal?

Marketing Definition:

Process by which companies create value for customers and build strong & profitable customer relationships in order to capture value from customers in return and create profit which is the main objective of profit organization, and any other valuable value for non-profit organizations, typically market is divided into main five steps that define marketing process itself.

The Marketing Steps:

Figure 1-1 shows the five-step marketing process.

1. Understand the marketplace and customer needs and wants.

2. Design a customer-driven marketing strategy.

3. Construct a marketing program that delivers superior value.

4. Build profitable relationships and create customer delight.

5. Capture value from customers to create profits and customer quality.

Marketing Primary goal

1. To promote their products and services and improve turnover

understand consumers, create customer value, and build strong customer relationships