What is product design and packaging?

Product design refers to the process of creating a new product, focusing on its functionality, aesthetics, user experience, and manufacturability. It involves understanding consumer needs and integrating them into the product's development. Packaging, on the other hand, encompasses the design and production of the product's outer packaging, which serves to protect the product, communicate brand identity, and attract consumers. Together, product design and packaging play crucial roles in enhancing a product's marketability and overall success.