What city was hollister founded in and who founded it?

Hollister is a brand owned by Abercrombie and Fitch. Abercrombie and Fitch is marketed for College age demographic where as Hollister is marketed to the High School / Middle School demographic and Ruehl No.925 also a Abercrombie and Fitch store is maketed to the 22 - 35 year old post collegiate demographic. Hollister was not founded in a small business sense but is a marketing strategy for Abercrombie and Fitch.