Describe the difination of market access?

Market access refers to the ability of a company or country to sell goods and services in a foreign market, often influenced by trade regulations, tariffs, and non-tariff barriers. It encompasses the conditions and requirements that must be met for products to enter a specific market, including compliance with local standards and regulations. Effective market access is crucial for businesses seeking to expand internationally, as it directly impacts their competitiveness and potential for growth in new regions.