What is the first MLM company in the world?

The first multi-level marketing (MLM) company is generally considered to be California Vitamins, which was founded in the 1940s by George M. E. C. M. W. K. R. C. R. F. D. K. L. E. C. P. M. V. The company pioneered the MLM structure by allowing distributors to earn commissions not only on their own sales but also on the sales made by their recruits. This model laid the groundwork for the MLM industry as we know it today.