What is the target market for coffee shops?

First, you will need to decide what kind of pastries you would like to serve at your patisserie; do you want to serve gourmet items for a well-heeled, high-end clientele, or are you more interested in serving goods to everyday 9-to-5 folks on a budget? Either of those groups could be your target market, depending on what kind of goods you plan to sell at your patisserie and how much they cost. Stay-at-home moms are also a likely target market for a patisserie; many moms will meet for coffee and a snack during the day.