What is the main job role of def jam recordings?

Def Jam Recordings is primarily a record label focused on the discovery, development, and promotion of hip-hop and urban music artists. It is responsible for producing, marketing, and distributing music, while also managing the careers of its artists to maximize their commercial success. The label plays a significant role in shaping trends within the genre and fostering collaborations with other artists and producers. Additionally, it engages in various promotional activities to enhance the visibility of its releases.