How should sales promotion decisions be made?

Sales promotion decisions should be based on a thorough analysis of market conditions, customer behavior, and competitive landscape. Organizations should set clear objectives for promotions, such as increasing sales, clearing inventory, or enhancing brand awareness. Additionally, it's essential to evaluate the target audience to tailor promotions effectively, ensuring they resonate and motivate the desired action. Finally, measuring the effectiveness of past promotions can provide valuable insights to inform future strategies.