Propaganda strategies includes:
Bandwagon appeals- an invitation to do or think the same thing as everyone else
Testimonials- a statement usually given by a famous person that supports a product, a candidate or a policy
Glad names- the product or idea is given a pompous attributes
Snob appeal- the technique is to provide the prospective buyer the feeling of prestige or sophistication if they use the product
Glittering generality- this means giving something a good label so that it will be accepted without the evidence of being examined
Name-calling- this means giving something a bad name so that it will be automatically refused or condemned
Transfer- this means carrying the authority and prestige of something respected and revered over to something else in order to make the latter acceptable
Plain folks- this means making a person appear just an ordinary person rather than the very rich or powerful individual he really is
Card stocking- this means presenting only the favorable the suppressing the unfavorable facts
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