What is cover letter theory?

Cover letter theory refers to the strategic approach in crafting a cover letter to enhance a job application. It emphasizes the importance of tailoring the letter to the specific job and employer, highlighting relevant skills and experiences that align with the job description. The theory also suggests that a well-written cover letter can differentiate a candidate from others, demonstrating their enthusiasm and fit for the role. Ultimately, it serves as a marketing tool to persuade hiring managers to consider the applicant for an interview.