What makes hold light come on with 1997 Kia sportage?

The hold light comes on when you accidentally hit the hold button on the transmission shifter. If you are not able to make "hold" button go off you will have to replace the transmission computer located under dash ,driver side.

They cost about $ 100.00 at junk yard. New from Kia $ 1,000.00. So, go to a junk yard ,take the one out of your car with you to match up the numbers written on the box.