There are several answers for this question and I will give you my very best guesses as I have not met the Easter Bunny in person.
There are some people who will tell you that the Easter Bunny has his origins in the hares that were sacred to Ostara an old pagan goddess of Spring.
Easter happens in the spring, sometimes early and sometimes later. If the Easter bunny is really a hare, it will depend on where he lives. Most wild hares that live in the northern hemisphere turn white in the winter, and if Easter falls early in the spring the Easter bunny would most likely be white. If Easter comes later in the spring, the Easter bunny would most likely be brown.
If the Easter bunny is a real rabbit, he will not change his colour with the seasons and he could be any color a normal rabbit is. From the pictures that have been drawn of him, I would hazard a guess and say white.
The only other observational answer I have is that he is definitely a dark brown because the only Easter bunnies I personally have ever seen are made of chocolate.
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