What does rally mean in badminton?

In Badminton, a rally refers to the sequence of back-and-forth exchanges between players, during which they hit the shuttlecock over the net. A rally begins when the shuttlecock is served and continues until the shuttlecock lands out of bounds, fails to cross the net, or a player violates the rules. The objective is to outmaneuver the opponent and score points by making the shuttlecock land in their court. Winning a rally is crucial for scoring in the game.