What is exogenous communication?

Exogenous communication refers to external communication that originates outside an organization or system and influences its internal processes or behaviors. It involves interactions with outside entities, such as customers, stakeholders, or regulatory bodies, and can impact decision-making and strategy. This type of communication contrasts with endogenous communication, which occurs internally among members of the organization. Ultimately, exogenous communication plays a crucial role in shaping an organization’s response to external conditions.