Did Disney management conduct an external environment analysis before going forward with euro Disney?

Yes, Disney management conducted an external environment analysis before launching Euro Disney (now Disneyland Paris). They assessed various factors such as market demand, cultural differences, economic conditions, and competitive landscapes in Europe. However, the analysis was criticized for underestimating challenges like cultural misalignment and financial expectations, which contributed to the park's initial struggles. Ultimately, the experience highlighted the importance of thorough market research and adaptation to local preferences.