Is it true general elections are usually less intense and more positive?

General elections are often perceived as less intense and more positive compared to primaries, as they usually involve broader themes and a wider range of issues that resonate with the general electorate. Candidates often focus on overarching messages and unifying themes to appeal to a larger audience, which can lead to a more optimistic tone. However, the intensity can vary based on the political climate, contentious issues, and the candidates involved, sometimes resulting in highly charged campaigns. Overall, while they can be more positive, the level of intensity largely depends on specific circumstances of each election.