Sociologist Robin Williams- values of the US Culture?

1. Equal opportunity

2. Individual achievement and personal success

3. Material comfort

4. Activity and work

5. Practicality and efficiency

6. Progress

7. Science

8. Democracy and free enterprise

9. Freedom

10. Racism and group superiority

Additionally, his original 1970's list included five more not commonly found on modern listings. These are:

1. Moral Orientation

2. Humanitarian Motives

3. External Conformity

4. Nationalism

5. Individualism