Marketing intermediaries are important to the micro environment of the marketer Who represent this group and what are their activities that can pose threat or bring opportunities to the marketer?

17. Why are intermediary networks of importance to the international marketer, and how should they be taken into consideration? ---- Hi.. Well packaging is important for brand perception and its loyalty in the mind of customer. In the success of brand packaging plays an important role it persuade customer to buy especially for specific type of customers who get perception of product from packaging. -- Ketan Verma