Consumer Goods:
1.Convenience Goods - are bought with the minimum effort and shopping time.
Example: cigarettes, can goods, shampoo, soap, candies
2.Shopping Goods - are bought only after comparison shopping, during which the consumer evaluates alternative products on the basis of suitability, quality, and price.
Example: dress, shoes, accessories, cellphones
3.Specialty Goods - those consumers perceive as significant or unique, and thus, they exhibit unusual shopping-buying behavior. These are the products which is too much expensive.
Example: car
4.Unsought Goods - goods that customers do not yet want or they can buy but they cannot search for it at all.
Industrial Goods:
1.Raw Materials - are goods that become a part of a product but have not undergone any more processing than what is needed for safe, convenient, economical transport and handling.
Example: oil, crude, iron, wood
2.Installations - large and expensive items that do not become part of the final product but are expended, depleted, or worn out during the years of use.
Example: computers, tractors, and generators
3.Accessory Equipment - does not become part of a product but less expensive than installation, more standardized and shorter live.
Example: writers, cash registers, desk and small power tools
4.Supplies - convenience goods of the industrial market; short-lived; low-priced items.
5.Component Materials and Parts - become part of the finished product; undergo more processing than raw material.
6.Services - a non-physical offerings that are valuable in supporting the operations of a firm.
Example: security, cleaning, engineering, advertising, consulting, legal, and others.
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