Why may market research prove inaccurate?

Market research may prove inaccurate due to biases in data collection methods, such as leading questions or unrepresentative samples. Additionally, rapidly changing market conditions or consumer preferences can render findings obsolete. Misinterpretation of data can also lead to incorrect conclusions, further compounding inaccuracies. Finally, reliance on quantitative data without considering qualitative insights may overlook important context, skewing results.