What is the target market of antivirus?

The target market for antivirus software primarily includes individual consumers, small to medium-sized businesses, and large enterprises. Individual users seek protection for personal devices against malware and cyber threats, while businesses require comprehensive security solutions to safeguard sensitive data and maintain operational continuity. Additionally, industries such as finance, healthcare, and education, which handle sensitive information, often seek specialized antivirus solutions tailored to their regulatory and security needs. Overall, the demand spans across various Demographics and sectors, driven by the increasing prevalence of cyber threats.