Why would a marketing manager find the income statement more useful than the balance sheet?

A marketing manager would find the income statement more useful than the balance sheet because it provides insights into the company's profitability and performance over a specific period, highlighting revenue, expenses, and net income. This information is crucial for evaluating the effectiveness of marketing strategies and campaigns, as it directly relates to sales and overall financial health. In contrast, the balance sheet offers a snapshot of assets, liabilities, and equity at a single point in time, which is less relevant for assessing the impact of marketing activities.