Why did john Middleton name his cigars black and mild?

John Middleton named his cigars "Black & Mild" to evoke a sense of sophistication and approachability. The term "black" suggests a rich, deep flavor profile, while "mild" indicates a smoother, more accessible smoking experience. This combination aims to appeal to a wide range of smokers, from novices to seasoned aficionados, by offering a blend of quality and ease. The name also suggests a contrast that enhances the product's allure and marketability.