A major advantage of group decision making is that more information is brought to bear identifying and evaluating alternatives. The more diverse the group's composition, the more likely it is that creative ideas will be forthcoming.
Advantages
1. Diversity: Varied cultures, age groups, gender, etc all add to the diversity of group which gives us varied perspectives and enhances the kind of ideas the group can come up with.
2. Varied experiences: There are difference in fields of experience and amount of experience and there differences in the life experiences and the kind of experiences people have had even with the same problem. This pool of experience can be a great advantage.
3. Enhanced memory for facts: An individual may forget a particular piece of information, but as there are a number of people involved here, there is the combined memory of all members to recollect data.
4. Greater Acceptability of decisions: As everyone has made some contribution to the decision, people tend to be more accepting of the decision. Also those who may not have contributed still support it as "the group" has come to this decision.
5. Error detection: When there are many people working together, mistakes and errors that may have accidentally gone unnoticed and had serious consequences are spotted by other team members.
6. collective understanding: The members together come to a decision after much deliberation and discussions and so everyone has a better understanding of the course of action to be followed.
7. Less influence of bias: Individual biases can be challenged and individuals may have to recognize and eliminate them.
8. more creative solutions: With so many people involved, more creative and innovative solutions to problems may emerge than an individual may have been able to develop.
9. shared responsibility: There are a number of people involved, so no one person has to shoulder the burden of work or of single-handedly making a decision.
10. motivational effect: The group decision making may even have a motivational effect on the team if the team is a successful one.
11. simplifies complex decisions: Many complex decisions can be made by the group decision making process which an individual may not have been able to tackle.
12. More information and knowledge are available
13. More alternatives are likely to be generated
14. More acceptance of the final decisions is likely
15. Enhanced communication of decision making may result
16. Better decision generally emerge
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