What refers to some aspect of a product or company that makes it more appealing to target customers?

This aspect is often referred to as a "unique selling proposition" (USP). A USP highlights the distinctive features or benefits of a product or company that set it apart from competitors, making it more attractive to target customers. It can encompass factors such as quality, price, innovation, or exceptional customer service. Effectively communicating a strong USP can significantly enhance a brand's appeal and drive customer loyalty.