How could both a research and a applied psychologist possibly be involved in reducing someones fear of heights?

A research psychologist could investigate the underlying psychological mechanisms and factors contributing to fear of heights by conducting studies and experiments to understand its prevalence and triggers. Meanwhile, an applied psychologist could utilize therapeutic techniques, such as cognitive-behavioral therapy or exposure therapy, to help individuals confront and gradually overcome their fear of heights. Together, their collaboration could enhance both the theoretical understanding and practical treatment of this phobia.