What are the marketing strategies that could help an online shoe store improve its customer reaction?

In order to work out successful marketing strategies for your online shoe store, you need toanalyzeconsumerbehaviorduring the decision making process. Customers may decide not to buy for different and probably unexpected reasons. A good photo of the product increases the value in the eye of the customer. Clearer photo would enable consumersevaluatethe product better than low resolution photos. Customers want information about sizes, exact color, return policy, order-to-deliverytime-frame Women might not be very pricesensitivewhen it comes to shoes as they are mostly driven by emotions but it does not mean that your pricing strategy should not be well placed.

You need also toevaluateif you areactuallydelivering what you are promising. You need toevaluateyour USP's against your direct competitors so you can justify negative customer reaction such as converting to a competitor who is able to provide products or after sales service better than you.

Online customer support would defiantly increase the conversion rate on your website.

Hope the above helps.