What is marketing cool?

First you have to know what cool is. Then you market - by communicating cool messages. If cool is sunglasses and a leather jacket, you sell cars by showing them with some dude in sun glasses and a leather jacket. Cool man! First you have to know what cool is. Then you market - by communicating cool messages. If cool is sunglasses and a leather jacket, you sell cars by showing them with some dude in sun glasses and a leather jacket. Cool man!