How did Cadbury schweppes perform after the merger with Adams?

After the merger with Adams in 2007, Cadbury Schweppes experienced a significant boost in its confectionery business, expanding its product portfolio and market reach. The acquisition allowed Cadbury to capitalize on Adams' strong brand presence in the Chewing Gum segment, particularly in North America. However, the merged entity faced challenges such as rising ingredient costs and competitive pressures. Overall, the merger initially strengthened Cadbury's position in the global market, but it required ongoing strategic adjustments to maintain growth.