What propoganda did the government use in World War 2 in rationing?

See these links I think you will be surprised about the United States efforts to promote rationing and other countries efforts too.

http://en.wikipedia.org/wiki/Home_front_during_World_War_II

http://en.wikipedia.org/wiki/United_States_home_front_during_World_War_II

http://en.wikipedia.org/wiki/1944

http://en.wikipedia.org/wiki/Rationing_in_the_United_Kingdom