What advantage can brick and mortar derive from setting up an online channel?

Brick-and-mortar businesses can benefit from establishing an online channel by expanding their reach to a broader audience beyond their physical location, thereby increasing sales potential. An online presence allows for 24/7 accessibility, enabling customers to shop at their convenience. Additionally, it provides valuable data on customer preferences and behaviors, which can inform inventory management and marketing strategies. This integration of online and offline channels can enhance customer experience and loyalty.