Sales forecasting is the process of estimating future sales revenue based on historical data, market trends, and other relevant factors. Various methods of sales forecasting include quantitative techniques, such as time series analysis and regression analysis, which rely on historical sales data to predict future performance. Qualitative techniques, such as expert judgment, market research, and surveys, gather insights from stakeholders to inform predictions. Businesses often use a combination of these methods to improve accuracy and account for uncertainties in the market.
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