Who made jc penney outboard motors?

J.C. Penney outboard motors were produced by the J.C. Penney Company, a retail giant founded by James Cash Penney in 1902. These outboard motors were typically manufactured by other companies under the J.C. Penney brand name, as the company did not produce them in-house. The motors were sold through J.C. Penney's retail outlets, primarily during the mid-20th century, catering to recreational boating enthusiasts.