What are examples of individual and family brands?

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1088726

2026-04-30 09:45

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Family branding is the branding in which all the products in the portfolio is named with a common name - eg: TATA - TAta sumo, Tata Indica, TAta Salt, Tata Docomo , TataSky etc,

Individual branding is the process in which each product is named differently.like HUL products. Each product in the portfolio has been given different names.

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