What is the history of Primerica financial services?

Primerica Financial Services was founded in 1977 as A.L. Williams & Associates. Originally selling life insurance, the company continued to expand its offerings of financial services and after an acquisition in 1980s by American Can became known as Primerica. In 1993, the company acquired Travelers and took that name. Subsequently, that company merged with Citigroup and by 2009 Citibank planned to spin off Primerica as a separate company again.