What factor helped Frito lay to decide on TV as a medium for its promotional message?

Frito-Lay likely chose television as a medium for its promotional message due to its broad reach and ability to engage a wide audience effectively. Television combines visual and auditory elements, making it an impactful platform for showcasing the brand's products and creating memorable advertisements. Additionally, the high viewership of TV can enhance brand recognition and drive consumer interest, making it a strategic choice for promoting Frito-Lay's snacks.