How might a brick-and-mortar company be encouraged to or discouraged from engaging in e-commerce?

A brick-and-mortar company may be encouraged to engage in e-commerce due to the potential for reaching a wider audience, increasing sales, and enhancing customer convenience. Conversely, concerns about the costs of setting up and maintaining an online platform, the challenge of competing with established e-commerce giants, and the need for technological expertise may discourage them. Additionally, fears about losing the personal touch of in-store interactions can also be a deterrent. Ultimately, the decision hinges on weighing the benefits of broader market access against the challenges of digital transformation.