What is the main feature of a sales orientation business?

A sales orientation business primarily focuses on promoting and selling products or services to maximize sales volume, often prioritizing short-term profits over long-term customer relationships. This approach typically involves aggressive marketing and sales tactics aimed at persuading customers to make purchases. The underlying belief is that a strong sales effort can drive demand, even if it doesn't necessarily align with customer needs or preferences. Ultimately, the main feature is a relentless pursuit of sales performance, often at the expense of product quality or customer satisfaction.