Where did the phrase the third time's the charm' originate?

The phrase "the third time's the charm" is believed to have originated in the early 19th century, with its earliest recorded use in a 1710 poem by English poet John Heywood. The saying suggests that after two failures, a third attempt is more likely to succeed. It reflects a common belief in the significance of the number three in various cultures, often associated with good fortune or completion. Over time, it has become a popular idiom in English-speaking contexts.