What generally happens in a franchise business?

In a franchise business, a franchisor grants the rights to an individual or entity (the franchisee) to operate a business using its brand, products, and business model. The franchisee typically pays an initial fee and ongoing royalties in exchange for support, training, and access to established marketing strategies. This arrangement allows the franchisee to benefit from the franchisor's brand recognition and operational expertise while maintaining some level of independence. Overall, Franchising enables rapid expansion of businesses with reduced risk for the franchisee.