When should effleurage massage be used in hairdressing?

Effleurage massage should be used in hairdressing during the shampooing or conditioning process to enhance relaxation and promote scalp circulation. It can also be beneficial at the beginning or end of a service to create a calming atmosphere and build a rapport with the client. This technique helps in relieving tension and preparing the scalp for further treatments, making it an integral part of a holistic hairdressing experience.