Show how globalization affect the four functions of management?

Globalization Affecting the Managerial jobs

Technological change is often seen as one of the most important contributory factors underlying globalization. Information and communications technologies are seen to offer ground breaking new ways of handling information which have implications for the design of effective organizations.

Whatever the national setting, the adoption of a given technology will have the same influential consequences for the design of a viable organization and for the way that social relations at work are consequently structured.

Allied to the technological argument is the psychological universalism, in which there is an implicit assumption that all human beings share common needs and motivational structures. It is also assumed that the design of control and reward systems must treat this as a major exigency.

Psychological universalism may be a plausible notion when considering basic human needs such as food and security, but it is highly questionable when addressing so called higher order needs that are of a cognitive rather than material nature, such as esteem and self actualization, since these are addressed primarily through social norms and are thus subject to cultural definition.

A related argument is to do with political universalism. The larger parts of the world are converging on liberal democracy and free market capitalism and that there is no other form of society that we could expect to emerge as superior (Fukuyama's "The End of History and the Last Man").

Reference- International human resource management by Tony Edwards and Chris Rees(LPE) Page 26-27

A managers Dilemma (The Eraser Man)

'The Pink Eraser Man' a cartoon mascot, was designed to convey a simple message, "Erase Waste".

Now let's see the globalization affect on this program, as we know that China is one of the biggest economies in the world, so the developers thought to promote this program in China.

The employees in China simply didn't like the Eraser Man program at all. Reason is that Chinese people refer erasing as hiding or invisibility. Secondly the pink colour was just not an acceptable colour for them as it resembles to the feminine gender, no self respecting Chinese man would want to be associated with a program that's marked by the colour pink.

Now the Eraser Man is tan, and the Chinese employees are encouraged to simplify or reduce rather than erase. But how such problems could be avoided in future?

Reference "MANAGEMENT by Stephen P Robbins, Mary Coulter, Neharika Vohra. Page 70"