What is a body copy?

Body copy refers to the main text of a written work, typically found in advertisements, articles, or websites. It serves to provide detailed information, engage the reader, and convey the primary message or narrative of the content. Unlike headlines or subheadings, which grab attention, body copy elaborates on the ideas introduced, often using persuasive language to achieve its goals. Effective body copy is clear, concise, and tailored to the target audience.