What does analytical skill mean in marketing?

Typically, analytical skills in marketing would refer to financial analysis for calculations like margin and return on investment. In addition, it would likely mean some multivariate statistical analysis skills, business calculus, sales forecasting (using a variety of techniques) and probably a good familiarity with the functions of Excel and the ability to work in Access. If you want more specifics on specific analytical marketing techniques, I would encourage you to visit www.themarketinganalysts.com. A number of modern analytical marketing techniques are discussed as well as how they are used.