What business level strategy starbuck coffee pursue?

swot analysis (would be a way of analysing the market environment however not suitable in showing what bsuiness level strategy is employed)

Business level strategies generally take 4 approaches: Cost Leadership (lowering costs through efficient productions etc to provide competitive prices). Differentiator (Allinging product attributes with consumer needs, high innovation and research/development). Focused cost leadership/differentiator: (i.e. lower costs and prices as a cost leadership would but sell to a niche market). And a hybrid of the two (although much harder to suggest when this is in operation).

.... in my personal opinion i believe Starbucks operates a predominantly differentiated business level strategy concerned with high product development and offering a 'premium' product. However a slow move towards hybrid strategy as increased globalisation occurs and the concerns with global effects (climate, culture, Demographics etc)