Why pressure groups are becoming the focus of interest in international business?

Pressure groups are gaining attention in international business due to their increasing influence on corporate practices and regulatory frameworks. They advocate for issues such as environmental sustainability, human rights, and ethical labor practices, pushing companies to adopt more responsible behaviors. Additionally, globalization has amplified the reach of these groups, enabling them to impact businesses across borders. As consumers and investors prioritize corporate social responsibility, businesses must engage with these groups to maintain their reputations and align with societal expectations.